DeGraeve.com: November 2008

WittyProfiles.com Redesign

Earlier this year, I rewrote the inner workings of WittyProfiles.com, a website I created way back in 2003. I optimized a lot of the backend code and added a number of new social network features. The new features led to more usage, and more confusion. After listening to a lot of user feedback and questions, I redesigned the site to make it easier to use. In the end, Witty Profile's bounce rate went from 45.0% to 24.9%, pages per visit went from 6.7 to 10.6, average time on site went from 7m:42s to 12m:25s and daily page views went from 30,000 to 100,000.